AIで広告をつくり、成果につながる発想を自分のものに

How Monday briefs actually go now: 1. Search the category. Not the whole internet. 2. Save whatever is still running. 3. Hook, CTA, landing page - one report. 4. Keep the structure. Swap our product in.

Kept the pacing. Rewrote the story in our voice. That was the job.

Sent the swipe board to our freelancer this morning. She used to ask which file was final. I sent one link. That was the whole thread.

Earbuds launch week. Three references. One structure we kept. Two cuts for TikTok. Same offer. Three formats.

Extension saves land in a board called Q4 outerwear. The folder finally has a home.

A client dropped a competitor ad in Slack at 9 and wanted "something like this, but us" by the afternoon. I kept the order of the shots, filmed our version the same day, and changed the product, the proof, and the offer. The structure was the head start. The ad was ours.

The avatar try-on looked like a test we could actually run. Saw the face and the claim together before anyone booked a studio.

Comments sit on the ad now. The reference is the thread. Briefs got shorter the same week.

Hook order stayed. We changed the product, the proof, and the offer. Did not expect that part to be this clean.

Filtered to our category. It was this week's spenders, not last quarter's screenshot folder.

Stopped keeping a Notion swipe file. The extension is the swipe file.

8 saved / 1 kept / 6 dropped Fashion drop. The tracking report made the cut obvious.

One library per client. Handoffs left Slack. Buyers and designers are finally looking at the same ads.

Four of us. Search, save, clone. That is Monday through Friday.